The Los Angeles Marathon rebrand emphasizes the identity of its iconic city, what Los Angeles could offer. The new mark has 3 meanings: the letters LA, the marathon routes, and a thriving city represented by a Los Angeles building in its shadows. Its new brand identity embraces the colors of the city of Los Angeles from dawn till sunset. The slogan is “Feel the colors of Los Angeles.” The runners are not only from California but runners from other states and counties get to feel the city of Los Angeles by participating the marathon. It is designed to appeal to a younger target audience to be more excited and inspired in participating.