State Farm GrowthKit
Accenture Interactive, 2019 / Client: State Farm / Web Design
Role: Art DirectorThe project goal was to design and build a digital portal site for State Farm Agents to sign up for the digital marketing plan and membership facilitated by 1-on-1 coaches and evaluations. Collaborated and worked with the creative director, the copywriter, the UX Designer and communicated with developers to introduce new look and feel of the website, create visual assets and elements, and design the website portal.
Design Challenge
How can we visually simplify and communicate the information better to our target users in order to make them understand effortlessly and eventually sign up?
Design Solution 1.
Friendly Look and Feel Interface
Design Solution 2.
Make Information Digestible
